Brian L. Heidelberger

For businesses, brands, and agencies navigating the complex and ever-evolving landscape of advertising, marketing, and media, Brian L. Heidelberger at Loeb & Loeb LLP is a preeminent legal resource in the "Nearby Lawyers" category in Chicago. Located at 321 N Clark St, Suite 2300, Chicago, IL 60654, Brian and his team offer highly specialized expertise that is crucial in today's fast-paced digital and promotional world. You can reach him at (312) 464-3353 or +1 312-464-3353.

The environment at Loeb & Loeb LLP, particularly within the Advanced Media and Technology department chaired by Brian L. Heidelberger, is dynamic, innovative, and highly responsive to the unique demands of the advertising and media industries. Their Chicago office is situated in a modern building in the heart of the city, providing a professional and collaborative setting. The firm understands that clients in this space require not just legal acumen, but also practical, business-oriented solutions that keep pace with technological advancements and shifting consumer behaviors. Brian's practice is characterized by its cutting-edge legal knowledge and a proactive approach, ensuring clients can launch campaigns and products with confidence while mitigating legal risks. The firm fosters a client-first culture, emphasizing clear communication and strategic partnerships.

Over the past 25 years, Brian L. Heidelberger has represented a multitude of the nation's most revered brands and agencies, advising them on the marketing of their products and services. His diverse skill set encompasses a broad spectrum of legal issues related to brand marketing, promotions, and intellectual property, including:

• Advertising Law: This includes comprehensive services such as ad clearance, claim substantiation (ensuring claims are truthful and provable), music/talent/sponsorship licensing, branded entertainment agreements, agency/client agreements, children's advertising compliance, and navigating regulations for specific industries. He helps clients understand and comply with guidelines from bodies like the Federal Trade Commission (FTC) and state Attorneys General.

• Promotions: Brian provides expert guidance on all forms of consumer promotions, including sweepstakes, contests, coupons, rebates, gift cards, loyalty programs, and event/cause/entertainment marketing, ensuring they are legally compliant and effectively structured.

• Privacy Law: With the increasing importance of consumer data, Brian advises on a wide array of privacy law issues, such as email marketing, text messaging, behavioral advertising, and strict regulations concerning marketing to children (e.g., COPPA).

• New/Social Media and Digital Marketing: He is a pioneer in tackling legal issues in the social media marketing space, covering topics like native advertising, user-generated content, mobile marketing, e-commerce, and domain names. He also handles media agency and technology agreements, including media buying, planning, placement, SaaS and PaaS platforms, programmatic advertising services, targeted advertising, and cloud-based marketing agreements.

• Litigation and Dispute Resolution: When disputes arise, Brian represents clients in actions related to false and misleading advertising, copyright and trademark infringement, right of publicity, and cybersquatting. This includes defense against actions by the FTC, state Attorneys General (AG), National Advertising Division (NAD), Screen Actors Guild (SAG), and Uniform Domain-Name Dispute-Resolution Policy (UDRP) actions.

• Trademark, Copyright, and Right of Publicity: He assists clients with the clearance, protection, licensing, and maintenance of trademarks, copyrights, domain names, and other intellectual property assets crucial to their brand identity.

• Entertainment, Sports, and Gaming: Brian provides specialized assistance to brands, media companies, and producers in the realms of motion pictures, television, podcasts, games, and events. He also advises athletes and entertainers on trusts and estates, corporate matters, nonprofit foundations, intellectual property, domain names, and sponsorship deals.

The features that distinguish Brian L. Heidelberger are his recognized expertise, practical solutions-oriented approach, and his cutting-edge knowledge. He is widely sought after for his ability to provide practical advice that helps clients navigate complex legal challenges while still achieving their business objectives. His deep industry knowledge means he understands the nuances of marketing campaigns and digital platforms, allowing him to anticipate issues and offer proactive solutions. He is praised by clients and peers for his responsiveness and creativity in solving legal problems. Brian is also a frequent speaker and writer on topics related to brand marketing, promotions, and intellectual property, and he is the creator of the popular "Mini Law Lessons" video series, which provides accessible insights into these legal areas. This commitment to educating the industry further underscores his expertise and dedication.

Promotional information and numerous accolades solidify Brian L. Heidelberger's reputation as a top-tier attorney. He has been named "Lawyer of the Year" by Best Lawyers® for Advertising Law in Chicago multiple times (e.g., 2014, 2022). He has also been recognized in The Best Lawyers in America® for his work in Advertising Law and Litigation - Intellectual Property (including the 2025 edition). Chambers USA, a highly respected legal directory, has cited him as a "practical solutions-oriented lawyer" and an "expert in the field of advertising," and has ranked him in Nationwide Advertising: Transactional & Regulatory and Illinois Media & Entertainment: Transactional (2018-2024). He has been consistently selected to the Super Lawyers list in Media & Advertising (e.g., 2009-2010, 2013-2025) and was previously named a Rising Star. The Legal 500 U.S. has recognized him for Advertising and Marketing, and he is listed in World Trademark Review 1000 for United States - Illinois (2020-2025). Furthermore, he has been named among "Top Lawyers in Illinois" in Advertising & Media, Intellectual Property, and Arts, Entertainment & Sports Law by the Leading Lawyers Network (2004-2018).

Beyond his professional practice, Brian also serves as chair of Loeb & Loeb's Chicago Pro Bono Committee and is a founding member of Allies of Innocence, a nonprofit providing free trauma and grief counseling to children and families affected by gun violence in Chicago. This civic engagement demonstrates his commitment to community service and justice. His impressive client roster includes major consumer product manufacturers and he has represented prominent brands in significant sponsorship negotiations, such as Lenovo for its Motorola brand with the Chicago Cubs, and Lowe's Companies, Inc. for its sponsorship agreements with Lionel Messi and FIFA.

In conclusion, for local users in Chicago seeking a highly experienced and nationally recognized attorney specializing in advertising, marketing, and media law within the "Nearby Lawyers" category, Brian L. Heidelberger at Loeb & Loeb LLP is an outstanding choice. His deep expertise, proactive approach, and a long list of accolades demonstrate his ability to provide strategic and effective legal counsel to brands and agencies navigating the complex regulatory and commercial challenges of today's advertising and marketing landscape.